Social media is challenging traditional media as the primary means of communicating with the community. Is your council awake to the numerous benefits that use of high engagement social media platforms can bring?
The opportunities for councils to leverage high engagement social media platforms are many. From educating the community on how to pay their bills (YouTube), gathering feedback on a proposed community initiative (Twitter) to providing a platform to promote local tourism or running signature petitions (Facebook), social media lends itself to addressing many council concerns and goals.
LGAQ Total Solutions offers you the support and advice of consultants who understand the power of social media and will work with you to help your council realise its full potential as a communication and engagement tool.
What you will learn
Our customisable hands-on full day workshops include practical demonstration of social media platforms, a beginners guide to daily use and further understanding on:
- writing an effective social media policy
- planning for success – clearly defining the objectives, resourcing and target audience of your social media presence
- developing a system for responding to feedback received (both negative and positive)
- evaluating risk assessment and mitigation
Depending on interests, skill levels and requirements of participants the workshop program is able to be tailored to a broader or more defined niche area (e.g. specific focus on one platform, increased focus on personal use for elected members).